Search Engine Optimising #2

Last week we started talking about how you can get your site listed well on the major search engines by following just a few simple rules, starting with how to optimise your page to be seen through the eyes of a search engine.This week we’re moving on by assuming that your site is now optimised but not listed and so we’ll be covering the tactics involved in getting the search engines to pay you that important initial visit.Listen closely and all will become clear.

-Arrange reciprocal links.Many search engines find sites to add to their databases through jumping from site to site by following links from another page.For example if I were to put a link to you on my page then eventually most the search engines that use ‘spiders’ should find you just by jumping on to your page from the link I’ve placed on mine.In addition, reciprocal links are used to measure how ‘important’ a site is by the Google search engine; a page like www.microsoft.com will be seen as being much more important as 2 million websites link to it than someone selling Microsoft software who only has 10 links.

Reciprocal links are easy to build up; just ask various site owners whether they’d be willing to trade a link with you on their link page.Quite simply you place a link to their page and they’ll place one to yours.

-Submit to major search engines.Most of the major search engines have a link somewhere on their page that you can use to request that they take a look at your page at some point.There are no guarantees as to when this will be but just submit your site and then forget about it; they’ll get around to it eventually, usually within 6 weeks or so.

-Add your site to Dmoz.Google likes a directory called www.dmoz.org and regularly scans it for links to add to its database as well as giving existing websites in its database slightly higher priority than those not listed.Dmoz is a volunteer run website directory and it just so happens that I’m the category editor for the local area (Paignton Business & Economy); if you need a site added then as long as it meets their criteria I will add it for you.

-Pay for inclusion.Some sites such as Ask Jeeves request that you pay them to include you in their databases; this can often be a good idea although only pay to be added to major search engines and not just any one that comes your way otherwise you could waste thousands.Usually the fee is quite low but be careful if the search engine in question starts talking triple figures.

-Don’t use automatic submission software.Steer clear of software or websites that claim to submit your site to thousands of search engines in minutes; once upon a time I was falling for this trick and it did absolutely nothing for me.Manually submit your site to all the major search engines and arrange a reciprocal links program as shown above and sooner or later the majority of the smaller ones should pick you up without the need for useless software.

Remember that between submitting your site to a search engine and them actually indexing it can take months.In all reality the only search engine that can make or break a business at the moment is Google so spend the majority of your time satisfying him as once sorted your website should flourish.

About the Author – Chris Holgate works for Refresh Cartridges who supply a wide range of printer cartridges at the UK’s lowest prices.

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