Why Your Website Bounce Rate is Too High

google-analytics

Most web masters know what bounce rate is and how it can negatively affect a website. Obviously the higher your bounce rate the worse your website is performing. Google analytics provides great insight to bounce rate and will give you the exact percentage of users leaving, the time they spend on your page and what pages they leave from. If your bounce rate is any higher than 50% your website is underperforming. The ideal range for most well performing websites is somewhere between the 30 to 40% range.  In this article we are going to go over some common causes of high bounce rates.

Your Site Isn’t Mobile

Approximately 20% of all web searches are performed on mobile devices such as smart phones and tablets. If your website doesn’t have a responsive design or a mobile version, many users will have difficulty navigating your site. Users will have to scroll, zoom in and zoom out considerably just to find the information they are seeking. As you can imagine, some users will get frustrated and go to the next site that is more user friendly. Some great ways to mobilize your website would be using a responsive Word Press theme or a mobile website provider such as Duda Mobile.

Your Layout Sucks

If your website looks like it was created in 1995, you better believe your bounce rate will be higher. Most internet users have a certain level of expectation of credible websites. I mean it is 2012 after all. Common problems include terrible aesthetics, broken functions, dead links, poor content either grammatically or overly thin and difficult navigation to name a few.  If you are uncertain about the function of your website you can use Google Webmaster Tools to look for any problems.

Your Keywords Aren’t Relevant

I want to first note that if Google indexes your website for keywords you’re not targeting that isn’t completely your fault. However, in most cases if you are targeting keywords in your header, tags, and descriptions that don’t fit the content that can increase your bounce rates. The user may be looking for “Computer Repair” and find out your content is actually about repairing a specific Macintosh model from 1995. Problems often arise with relevancy when your content is either too specific or too vague for the keywords you are targeting.

Keep Working on Perfecting Your Website for User Experience

These are just a few examples of problems that can increase your bounce rate. Overall you should consistently be looking for ways to improve the user experience if you want to decrease your bounce rate. Simple, easy and aesthetically pleasing are usually the main things you should think about when optimizing your website for bounce rate.

 

About the Author : Geeks 2 You  is a Mobile Tucson Computer Repair company that has years of experience in anything computer trouble related. If you need computer service in Tucson check out our website today.

Top