How to choose a domain name

The internet has changed the way we do business and a website is an essential part of any company. Whatever your business is, the internet is the easiest way to let the world know about your services. From multinational firms to small one man bands, if you don’t have a website, then you are losing out and somebody else is taking your potential clients. When you start a website, the first thing that you will need to decide upon is what you wish the address of your site to be. Websites all have an address and these are known as domain names. Choosing domain names is quite important as this is generally how people will find you and sometimes judge your worth before they even look at your site.

A good idea is to try and make your domain name close or the same as the name of your company or the service you supply. For example if your company is called Hats With Tunes and you sell hats with built in radios you might want to choose a domain name such as or This way people browsing the internet can see straight away what your company provides and are more likely to visit your site.

The second part of domain names is known as the domain and are grouped into three types. Top level domains or TLD’s are the .com, .net, info and .org addresses and these are the most popular. However, as the internet has grown and the amount of websites has increased there have been more domain names made available and there are now second and third level domains. Other top level domains are to direct a viewer towards a specific country as in or .dk. if your business is specific to a certain country, then these domains are worth considering.

Many of the more obvious domain names are already in use and sometimes it is worth trying to be a little different when you are trying to come up with yours. If has already been taken then perhaps look at the initials and try By doing this you can also make your domain name easier to remember than if your company has a long and confusing name. Also look at changing the level of the domain as just because .com has been used .net may still be available. Another factor to consider is the price of the domain name as these can differ quite considerably.

The addresses are sold by domain name registrars and quite often the better the name the more expensive it is to register. Again by thinking outside of the box and coming up with a more unusual name you might be able to save some money. Internet addresses do not have spaces in them so be careful when you put your name together.

Certain words when put together can spell other words in their makeup, so be careful to ensure that there are no unwanted hidden messages in your name. Experts Exchange is a classic example of how things can go seriously wrong.

About the author: Catalita works for the webhosting company Surftown